How to Change Behavior
Links to Videos
Author: Kevin Starr and Fitzroy Academy
May 07, 2018
Every organization that's wants to create impact is a behavior change organization. In this video series made with Fitzroy Academy, Kevin shows you how to change behavior so you can have more impact.
To create impact, firstly you have to be really clear about what behavior you want to change. Once you know this, you can twist three dials -- Emotion, Calculation and Ability -- to get people to change that behavior.