How to Change Behavior

Links to Videos

Fitzroy Academy


Author: Kevin Starr and Fitzroy Academy

May 07, 2018

Every organization that's wants to create impact is a behavior change organization. In this video series made with Fitzroy Academy, Kevin shows you how to change behavior so you can have more impact.

To create impact, firstly you have to be really clear about what behavior you want to change. Once you know this, you can twist three dials -- Emotion, Calculation and Ability -- to get people to change that behavior.

See this gdoc template that helps you think about how to turn those dials. This is a completed example gdoc for Inyenyeri cookstoves.

How to change behavior

Lesson resources

Define your behavior


Calculation and bias


Ideas Videos
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