Freshwaters make up only .8% of the Earth’s surface but provide 50% of wild fish that people eat. Jurua Institute works with local communities to develop freshwater management plans based on pirarucu (a giant, high-value fish), then harvest and market the fish so the better management pays off. Their model is replicable throughout the Amazon River basin.
João is a conservationist and researcher. He spent the last 10 years working with community-based conservation in Amazonia to generate benefits for people and nature. By creating links between local communities and government, he protects rich biodiversity in freshwaters. In addition to leading Jurua Institute, João works with coastal fisheries in Brazilian Marine protected areas at Federal University of Alagoas.