Hello Tractor is the “Uber of tractors for smallholder farmers” in Nigeria, connecting them with a service that helps them plant 40x faster at 1/3 of the cost.

Jehiel earned his MS in economics from Cornell and worked for 10+ years in management consulting and investment banking. In his travels to Sub-Saharan Africa, he realized that mechanization could have a huge impact on smallholder farming. His team have developed GPS tracking technology that allows tractor owners to efficiently connect by mobile phone with farmers ready to plow and provides them with a transformative service.